Firewater sessions

Consultations & online solutions for creatives and entrepreneurs

How would it feel like if you could ask for help, be heard and started moving forward?


Maybe you’ve been thinking that nobody would understand your business idea or be able to help you get that idea across to a wider audience.

Maybe you’ve got all confused and started believing that you need to accumulate a large sum of money before things can start really happening.

Maybe you just haven’t found the right person you’d enjoy working with.

Maybe you’re just tired of watching all possible webinars, reading  newsletters and you’re about to give up because you don’t have money for the one that would solve all your problems and answer all the questions.

If that sounds like you, then Firewater sessions could work for you.

Michaela Kei

What if you don’t have to take that route?

What if things could be simplified and within your reach?

Let’s find out. There’s nothing much to lose.


I’m offering the first intro session at PWYW price (Pay What You Want), no hard feelings. I know it needs to feel right before you make further investments. And who knows, maybe one session will be enough for you.


I did it the hard way because I had no-one who could help me. I asked around but wasn’t getting answers to help move me forward. So I did what I always do – I learned what I could, I soaked up knowledge left and right and taught myself a lot of things. I realized that I like it and I can help other people, but it took a lot of time to learn about websites, various online tools, graphic design, photography, video, marketing, copywriting, social media, the list could go on.

You don’t have to do what I did, you can get help now and you can have fun doing it.

Lucie Niemelä, singer-songwriter


“Michaela designed an excellent website for me. She has great sensibility for creating something timeless. It’s been up and running for over two years and it still feels fresh. The best thing about working with Michaela is that she always finds a solution to problems that might seem insolvable. When I feel like I need to give up on a concept or some fancy feature she finds a creative way to keep my idea alive and even enhances it so that it ends up being more functional than I originally envisioned. During our sessions she keeps calm and asks me all the right questions. I can tell she is genuinely interested in her clients’ needs. Dear Michaela, thank you for giving me a website that I love!”

Lucie Niemelä, singer-songwriter


Perhaps I can just point you in a different direction or we can work regularly to move you forward and help you build the brand you have been dreaming of.

I’ve been blessed to have worked with people that resonate with me and we’ve made things possible in short time. Some people were saying for years that they would really need a website and then I made it happen for them within weeks, including the content.

I looked at their needs from a clients’ perspective and made things easy to navigate and easy to find. Now they can focus on their clients and serving them, not trying to figure out what to put on the website that people would want to read.

Everyone’s needs are different. Some clients want to be international but don’t trust their English skills too much and writing content doesn’t come naturally.

Some need inspiration for their social media and they can get a list of post for the next 3 months or so and then they already know what to write.

Some clients need help with newsletters and blog posts.

Some like to help discuss their next steps, developing a product and service, or strategy.

Soňa Jány-Louhivuori, Feel Your S-Sense


“She can really get in tune with her client, and help them make their ideas come to life through text and picture, using elegant solutions. She keeps helping me with extracting important information from text, simplifying it, which is so important for presenting my thoughts to a wider audience. If you choose to work with her, you’ll get all this in one package – a website with beautiful photos and content that speaks like you intended. She is fast, reliable and effective. I warmly recommend her with all my heart.”

Soňa Jány-Louhivuori, founder of Feel Your S-Sense

You’ve got an idea, or perhaps started working on it, quit your day job even and now you’re realizing that there’s so much to learn. You’re loosing hope because you feel like you need buy so many things before anything happens, you need to hire people and just choosing the right ones is a nightmare in itself.

If you’re like my typical clients, you want to work on the idea/product/service and not get distracted constantly by all the other things that you need (and sometimes don’t need) to be doing. What if there is a way to simplify it all?

Perhaps you have small problems and you don’t even know how easily they can be solved. Or they’re bigger, but can be solved over time. Or you just need a virtual assistant who can do some of the things for you and you can focus on developing your product or service. Either way, let’s find out!

Jana Vaníčková, Pilates instructor


“Big thanks to Michaela for creating my website I really enjoy working with her. She’s creative, but at the same time practical and swift. I think she’s managed to create a personalized website which is clear and expresses my essence. It’s helped me get more clients and I am glad that I can continue working with her.”

Jana Vaníčková, Pilates instructor


Get your first session to see if we’re a good fit and decide on the price tag. My introductory session is always PWYW (Pay what you want). You know how valuable they are for you.

If you decide to work we me afterwards, you have 2 options:

Get billed monthly at my current rate 35e/hour for things I do for you online/offline and 60e/hour for Skype/Facetime/Hangout sessions. I track my work using and app and charge accordingly. You can try for one month and see if it suits you.


Get a package: 600e/month (including VAT 24%)
20 hours of work
8 hours of one-on-one sessions + 4 hours of work
4 hours one-on-one sessions + 12 hours of my work
2 hours one-on-one sessions + 16 hours of my work

The package is for bigger projects and ensures that I have time to be fully engaged with you. I can only have a certain amount of bigger projects a month, so inquire about availability and we can determine your needs during our intro session.

Smaller package: 300 e/month (including VAT 24 %)
10 hours of work
4 hours one-on-one sessions + 2 hours of work
2 hours one-on-one sessions + 6 hours of work
1 hour one-on-one session + 8 hours of work

A lot can be done in shorter increments, so do not hesitate to email me about your problem and I can give you some estimate. You can always set a limit and I will see what can be done within your budget.

And it’s no one-size-fits-all type of thing. I work with you and focus solely on your brand. I don’t just send you a bunch of slides/PDFs and let you struggle on your own. I’m here to get stuff done.

Drop me a line and schedule your first Firewater session. If you have a website, link it so I can take a peek.

Who it is for:

  • you want to build a brand consistently
  • you need someone to help you create content for your website
  • you need email campaigns
  • you need someone to help you complete your online projects
  • you need someone to motivate you and be your accountability partner

Who it is NOT for:

  • people who want to do it all themselves
  • people who prefer hiring an employee


  • answers, solutions
  • an accountability partner
  • someone to motivate you
  • someone to show you what the next step could be
  • someone to hear you out
  • someone to do research
  • someone to help you navigate the endless options on internet
  • money saved